engleski

Exploring relationships between tourism experience co-creation, life satisfaction and behavioural intentions: Empirical evidence

This paper contributes to the debate about the relationships among tourism experience co- creation, satisfaction with vacation experience, satisfaction with impact of vacation on overall life, life satisfaction and behavioural intentions. A survey was conducted on a convenience sample of 263 international tourists who visited several tourist destinations in Croatia. To test the proposed model, partial least square structural equation modelling (PLS- SEM) was employed. All six hypotheses were confirmed. It has been established that co- creation of tourism experience significantly contributes to the satisfaction of tourists staying in a destination, which has a positive effect on life satisfaction and future behavioural intentions.

tourism experience co-creation, life satisfaction, behavioural intention

nije evidentirano