engleski

SHRINKAGE IN THE RETAIL TRADE IN SOME EUROPEAN COUNTRIES AND THE REPUBLIC OF CROATIA

Shrinkage in retail trade is something to which management of retail enterprises should pay due attention. It is calculated in monetary or relative terms. The relative amount of shrinkage is calculated as a percentage of realised sales. The causes of shrinkage in retail trade are analysed in more details. The results of the available studies show that thefts performed by customers and employees are two key causes for shrinkage in retail trade. They are responsible for three-quarters of the total shrinkage. This chapter provides an overview of the estimated shares of each of the causes of shrinkage in some countries with highly developed market structures with particular emphasis on European Union member states. There are no studies available that deal with this issue in Croatia. This chapter attempts to make a value assessment of this phenomenon in retail trade in the Republic of Croatia based on the experience of the countries where such researches has been already performed. The research and interpretation of shrinkage in retail trade are based on the data contained in secondary publications. The aim of this chapter is to point out the existence of shrinkage, to determine the extent of shrinkage as a phenomenon and to indicate possible research topics related to shrinkage in Croatian retail trade.

shrinkage, retail trade, European Union, the Republic of Croatia, employee theft, sghoplifting

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