engleski

Similar but different: Comparing the drinking behaviour of South African and Croatian students

Scant knowledge on the drinking behaviour of South African and Croatian university students exist and even less is known about the similarities and differences between students’ drinking behaviour from these diverse countries. It is argued that insights into alcohol outcome expectancies and drinking motives will inform the design of innovative and more effective alcohol education and abuse prevention campaigns. The purpose of this cross national study is threefold: (1) to investigate the drinking behaviour, drinking motives and alcohol outcome expectancies (2) to compare the findings from South Africa and Croatia and (3) to make recommendations towards the development of innovative communication strategies that will address excessive alcohol consumption among these student cohorts. A questionnaire including the Alcohol Use Disorder Identification Test (AUDIT), the Drinking Expectancy Questionnaire Revised (DEQ- R), and the Drinking Motives Questionnaire Revised (DMQ-R) was developed. Data was gathered from single campus universities in South Africa (n=473) and Croatia (n=331). Data analysis included descriptive statistics and partial least squares (PLS) modelling. Students from both countries primarily drink for social and enhancement motives and expect an element of tension reduction, together with negative consequences, to arise when drinking. However, South African students expect an increase in sexual interest when drinking whereas Croatian students do not. The effect of positive alcohol outcome expectancies on drinking behaviour is mediated by social and enhancement motives, indicating interaction effects between alcohol expectancies and drinking motives. Recommendations are made for the development of innovative communication strategies based on primary drinking motives and alcohol outcome expectancies.

drinking behaviour ; drinking motives ; alcohol outcome expectancies ; South Africa ; Croatia

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