engleski

Challenges in developing well-being tourism – LifeClass Terme Sveti Martin

Purpose – This paper aims to identify new trends in wellbeing tourism, as a combination of experiences, relaxation and recreation, focused on creating a unique experience through rethinking the development of LifeClass Terme Sveti Martin and the Sveti Martin destination. Based on an analysis of the current situation, objectives are set and ways of innovating operational strategies are defined to reposition the destination on the market. Methodology – The paper condenses existing theoretical determinants and builds on positive examples through the authors' understanding of present-day challenges and the active creation of the future of well-being tourism within the settings of market dynamics. Applied research is based on in-depth interviews and surveys targeting the destination's tourism managers, to carry out situation analysis and scenario analysis of wellbeing tourism. Findings – The paper establishes the need to rethink the present and future of well-being tourism at LifeClass Terme Sveti Martin, based on original and innovative elements and a one- of-a-kind product, indigenous values, creative solutions and sustainable development to ensure differentiation and repositioning. Contribution – The paper provides a critical analysis of the present state and generates original solutions for developing the wellbeing offering with concrete applications at the enterprise level (LifeClass Terme Sveti Martin) and the destination level (Sveti Martin).

development concept, well-being tourism, LifeClass Terme Sveti Martin, innovation, repositioning

nije evidentirano