Launching a New Brand of Women’s Underwear (CROSBI ID 254180)
Prilog u časopisu | stručni rad | međunarodna recenzija
Podaci o odgovornosti
Kojundžić, Ivana ; Grilec, Alica ; Doležal, Ksenija ; Šabarić, Irena
engleski
Launching a New Brand of Women’s Underwear
Women’s underwear plays a significant role in everyday clothing. Underwear serves a number of equally important purposes. High aesthetic requirements have to be fulfilled as well as those of protection and comfort. Therefore, the idea of launching a new fashion brand of women’s underwear is presented in this paper. The main purpose of the paper is the description of the development of a new brand of luxury underwear including the introduction of several economic phases which are cover mission, vision, brand goal, SWOT analysis and 7P marketing mix.
Underwear, fashion brand, SWOT analysis, 7P marketing mix
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Podaci o izdanju
1 (2)
2018.
64-71
objavljeno
2623-6257
2623-6281
10.31881/TLR.2018.vol1.iss2.p64-71.a5