engleski

Acceptance of e-book reading applications – scale development and validation

Purpose – The paper develops and validates an instrument that explores users’ attitudes and intentions to use mobile e-book reading applications (Apps) on smartphones and tablets and appraises users’ perceptions of such Apps as a value-added service complementing travel experience. Design/Methodology/Approach – The process of development, purification and psychometric validation of the proposed measurement scale is presented. The scale is an extension of the Technology Adoption Model integrating the Innovation Diffusion Theory, Theory of Planned Behaviour and value-added service. After the pilot testing and scale purification, quantitative data were collected using an online highly structured self- administered questionnaire. Statistical tests were applied to analyse the proposed measurement scale's validity, reliability and dimensionality. Findings – The applied confirmatory factor analyses yielded in 15 innovation attributes items, categorised under different dimensions, confirming the scale’s psychometric characteristics. Given that it is an exclusively student-centred study, its application and interpretation of the obtained results should be treated within its limitations. Originality of the research - The study proposes a useful measurement instrument assessing users’ attitudes and intentions to use e-book reading Apps on mobile devices. This study is intended to stimulate further research which should include larger samples and further develop and validate the proposed measurement instrument by including the relevant aspects that were not administered within this study, but might be useful to provide deeper understanding of the multiple contributions of mobile Apps, which could benefit Croatia as a tourist destination and all its stakeholders.

e-book, mobile reading applications, mobile devices, scale development, quantitative research

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