engleski

New Media Literacy Skills of Youth in Zadar

The emergence of new media has caused changes in peoples’ communication behaviours. Despite their potential, there is a lack of empirical data on the ways they have been used. This paper presents the findings of a study conducted in 2014 on new media literacy of youth enrolled in secondary schools in Zadar. The purpose of the study was to assess youth’s media exposure, engagement in Web 2.0 services and new media literacy skills. The theoretical framework is a concept of twelve new media literacy skills developed by H. Jenkins (2006). These skills are: play, appropriation, distributed cognition, collective intelligence, judgment, transmedia navigation, networking, negotiation, and visualization. The results of the study showed that the most developed new media literacy skills were visualisation, collective intelligence, play and judgement. The one-way analysis of variance confirmed the hypothesis that gender, type of educational program, exposure to media and engagement in Web 2.0 services have significant effects on these skills. Compared with the findings of similar studies, these results represent the starting point in discussing youth’s adaptation degree to changes in the public communication in the digital era.

New media literacy ; skills ; youth

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