engleski

Improving cultural tourism of the eastern Slavonia through culturally-traditional events

Modern tourism consumers have deep implications on all the social-economic branches, as well as on tourism, as the fastest growing global industry. Exactly due to affinities and preferences of modern tourism consumers, it comes to the development of the selective types of tourism, which serve as the offset to the product of mass tourism, which is usually based on the outdated touristic platform 3S (sun, sea, sand). Cultural tourism is surely one of these selective types. Cultural tourism covers a wide range of activities and contents and has a strong influence on the growth and development of tourist destinations. It should be noted that diversity of offer in the cultural tourism is a by-product of motives, desires, and needs of cultural tourists, on whom the elements of the offer in cultural tourism are usually based. Quality and quantity analysis show that the cultural product expands, and during that process the events with specific traditional character stand out as one of the propulsive appealing elements of the touristic product. Even though the cultural tourism in an academic society is a relatively new term, there are many confusing definitions that cause contradictions within the participants that are directly or indirectly involved in its development. Because of that, this paper will provide a concise analysis of this selective type of tourism by using scientific methods (e.g. analysis and synthesis, historical and descriptive methods), with the aim of assurance of relevant and more competent theoretical findings. In order to bring up the importance of the cultural tourism, i.e. of culturally-traditional events, a primary empirical research will be conducted on a representative sample using the method of the in-depth interview. The aim of the empirical part of the paper is to define the main guidelines of the touristic development of culturally-traditional event Mladost i ljepota Slavonije, with the goal of promotion of cultural tourism in the eastern part of Croatia.

cultural tourism, cultural tourist, events, cultural events, Mladost i ljepota Slavonije

Zbornik je indeksiran u Web of Science, EBSCOhost, RePEc, EconPapers, Thomson Reuters