Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi !

Experience in Tourist Destination (CROSBI ID 664391)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Vitasović, Aljoša ; Dujmović, Mauro Experience in Tourist Destination // Proceedings Book II. International Conference on Tourism Dynamics and Trends / Jiménez Cabellero, José Luis ; Simonetti, Biagio ; Squillante, Massimo (ur.). Sevilla: Faculty of Tourism and Finance, University of Seville, 2017. str. 76-94

Podaci o odgovornosti

Vitasović, Aljoša ; Dujmović, Mauro

engleski

Experience in Tourist Destination

The development of tourist products based on experience as the key exchange value requires an interdisciplinary approach, which, with applied marketing activities and competitive positioning by means of identity affirmation, leads to the positioning of tourist offer from the aspect of the experience economy. Experience economy facilitates the achievement of competitive advantage on the basis of differentiation by quality. The main goal of this paper is to represent how that concept reflects advantage in (tourist) experiences promotion, based on unique attributes which do not utilise the competitive destination of the area. It is due to the nature of the resource basis itself that the experience dimension of the entire tourist offer should represent a dominant direction in consolidation of the tourist offer elements. Marketing actions must omit the stress from the traditional elements of receptive tourism and focus on the exploitation and promotion of the dominant resources, whose value is exceptionally high and/or on the unrepeatable quality of the local destination identity. The authors are of the opinion that the destination’s attractive elements have to be completed with additional activities while the tourist destination’s quality is measured solely on the basis of experience.

Tourist destination, Tourism trends, Experience economy, Tourist, competitiveness

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

76-94.

2017.

nije evidentirano

objavljeno

978-84-946883-2-4

Podaci o matičnoj publikaciji

Proceedings Book II. International Conference on Tourism Dynamics and Trends

Jiménez Cabellero, José Luis ; Simonetti, Biagio ; Squillante, Massimo

Sevilla: Faculty of Tourism and Finance, University of Seville

Podaci o skupu

II. International Conference on Tourism Dynamics and Trends

predavanje

26.06.2017-29.06.2017

Sevilla, Španjolska

Povezanost rada

Ekonomija, Sociologija