engleski

Potentials of Valorisation of Archaeological Heritage in Istria County - From Cultural to Creative Tourism

The paper will present the conceptual and analytical framework for the research on the sustainable development potential of archaeological heritage in Istria County (Croatia), through cultural and creative tourism. Starting from the comparative analysis of the European as well as regional and national best practice in valorisation of this specific category of heritage, the authors will propose the innovative research methodology as well as the most appropriate models of sustainable valorisation of archaeological heritage, such as the eco-archaeological parks, open-air museums and interpretation centres, living history programs, cultural routes and educational paths, as well as community digs and practical workshops as models of participatory heritage management which would involve the local community too. The research will include a hybrid methodological approach, combining qualitative and quantitative methods and interviews with all interested stakeholders (local community, visitors, experts). The main aim of the research, which makes part of the broader project (Archaeocultour) is to develop a successful strategy for sustainable cultural and creative tourism growth in the most developed Croatian tourist region, Istria, characterized by abundance of archaeological sites, which are unfortunately still not adequately valorised, presented and interpreted. The preliminary analysis indicated the lack of comparative thinking in this area as well as the need to use and promote the European best practice in development of sustainable cultural and creative tourism destinations, proposing the models to present and valorise the regional archaeological treasure in the most proper way.

archaeology ; cultural heirtage ; sustainable development ; creative tourism ; Istria ; archaeology ; cultural tourism ; participatory heritage management

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