engleski

Servitization and deservitization effects in three southern European countries

Looking through Knowledge Based View (KBV) posed by Valtakoski (2017) we analyse the deservitization effect mentioned by current literature in three Southern European countries. KBV postulates that if a company does not possess necessary knowledge it will outsource this knowledge from another company. However, due to high competition and leaking of knowledge, manufacturers of complex product will tend to servitize with their own resources thus not deservitize or outsource service provision. The analysis is performed through two step OLS regression. Results confirm hypotheses and the model is significant.

Servitization, Deservitization, Manufacturing survey

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