engleski

Employment of the Smart Contracts in the Practicing of the Franchising Business Model

Smart contracts which are based on the blockchain technology are not only a research interest of the Information and Communication (IC) sciences. Frequently, the interest for the smart contracts is accompanied by exploring their application dimension. The potential for use of smart contracts has been identifying in some business areas like insurance sector and in the so-called share economy. The main research challenge of this paper is to recognize the opportunities for application of smart contracts in the implementation of franchising business model. Through analysis of the main attributes of practicing the franchising business model, the paper will identify and suggest on the employment of the smart contracts as an added value in the process of employment and increase of the franchising business model efficiency.

smart contracts, blockchain, application, franchising business model

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