engleski

Investigating business models for event sport tourism

This paper aims to analyze the main business model elements of event sport tourism from the perspective of active event participants. Based on a survey among active participants of four sport fishing events in Croatia, this study conducts a relevance-determinance analysis (RDA) on business model elements. It reveals that many sport event business model elements have rather balanced levels of importance for both choice and experience, while several others show significant asymmetries. By increasing the knowledge on business models in the context of event sport tourism, the findings could help managers in planning and delivering sport events.

business model ; event sport tourism ; sport fishing ; relevance-determinance analysis (RDA)

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