engleski

Successful Economic Transition: The Imperative and Interactive Roles of Marketing and Tourism

The global socioeconomic shift from central economic planning to market orientation has affected many institutions and industries, including tourism. In this paper the authors argue that tourism coupled with the complementary implementation of the marketing concept can be fundamental to successful economic transition. The authors introduce a model to help explain rudimentary factors and dynamic interactive relationships that must be addressed if policy makers and stakeholders in the tourism infrastructure hope to establish a competitive and optimally profitable tourism industry. Trends in Croatia are presented to illustrate the authors' points ; both primary and secondary data are used. The authors conclude with a summary, policy implications and suggestions for further research.

Transition; Marketing; Tourism

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