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Market research methods in the sports industry


Šerić, Neven; Ljubica, Jasenko
Market research methods in the sports industry, Bingley, UK: Emerald Publishing Limited, Howard House, Wagon Lane, Bingley BD16 1WA, UK, 2018 (monografija)


Naslov
Market research methods in the sports industry

Autori
Šerić, Neven ; Ljubica, Jasenko

Vrsta, podvrsta i kategorija knjige
Autorske knjige, monografija, znanstvena

Izdavač
Emerald Publishing Limited, Howard House, Wagon Lane, Bingley BD16 1WA, UK

Grad
Bingley, UK

Godina
2018

Stranica
232

ISBN
978-178754-192-4

Ključne riječi
Market, research, methods, sport, industry

Sažetak
The education of sport professionals and those who study to be such professionals as well as educators working in the area of sport management and marketing aimed at clear comprehension, and effective use of the methods of market research in sports industry, therefore, possesses the highest significance. Author's experiences interwine in the book through a number of practical examples and case studies that further argue the value of the methods and instruments of market research in the sports industry.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Split

Profili:

Avatar Url Neven Šerić (autor)

Citiraj ovu publikaciju

Šerić, Neven; Ljubica, Jasenko
Market research methods in the sports industry, Bingley, UK: Emerald Publishing Limited, Howard House, Wagon Lane, Bingley BD16 1WA, UK, 2018 (monografija)
Šerić, N. & Ljubica, J. (2018) Market research methods in the sports industry. Bingley, UK, Emerald Publishing Limited, Howard House, Wagon Lane, Bingley BD16 1WA, UK.
@book{book, collectioneditor = {Baker, Pete}, translator = {Ljubica, Jasenko}, year = {2018}, pages = {232}, keywords = {Market, research, methods, sport, industry}, isbn = {978-178754-192-4}, title = {Market research methods in the sports industry}, keyword = {Market, research, methods, sport, industry}, publisher = {Emerald Publishing Limited, Howard House, Wagon Lane, Bingley BD16 1WA, UK}, publisherplace = {Bingley, UK} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Book Citation Index - Social Sciences & Humanities (BKCI-SSH)
  • Scopus