engleski

Creating an entrepreneurial organization – experience from Croatia

All the researchers and practitioner initiate their activities from the fact that contemporary environment is highly changeable: competition is more intense, industries have become interdisciplinary, the need for permanent education is even more accentuated, new technologies are rapidly developed and new products and services continuously appear on the market. These characteristics describe entrepreneurial society where small and large organizations become more flexible and adaptable in their response to market needs. The need for the creation of entrepreneurial organization has become an imperative. The paper presents a study on entrepreneurship at organizational level ; actually the main research goal is to theoretically and empirically analyze the elements that determine entrepreneurial organization. Therefore this paper will start with the theoretical assumptions in creating entrepreneurial organization which include organic structure, specific design for inclusion of entrepreneurial ventures and strong culture. This is followed with the identification of the practice of entrepreneurship in organizations which is predominantly concerned with managing changes, managing creativity and innovation and organizational learning. Change management refers to anticipation of changes, their timely response, exploiting changes for idea development and overcoming resistance to change. Creativity is inherent to every employee and therefore organizations should create environment conducive for creativity development. Management of innovation includes ensuring organizational prerequisites for innovation activities, rewarding successful innovation and toleration of failure. Innovation potential is greatly influenced by the level of acquired knowledge. Thus, organizational learning can be seen in the context of obtaining necessary knowledge for the development of new ideas but also for learning about opportunity recognition and exploitation. Encouragement of entrepreneurial activities requires freedom, autonomy, decentralization and entrepreneurial culture that fosters opportunity recognition, risk taking and innovation. All aforementioned elements should be supported with the adequate motivation system. Furthermore, the main elements of entrepreneurial organization theoretically introduced will be researched in Croatian firms. The paper will be concluded with the emphasis given to the salient results of the research and identification of direction of further research.

entrepreneurial organization, change management, creativity, innovation, culture

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