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Consumption and Activities of Tourists in Cruise Tourism in the Republic of Croatia - Case Study of Port of Rovinj

Cruise tourism is a type of tourism that is rapidly evolving around the world and makes one of the bases of development for many countries, including the Republic of Croatia. In this scientific paper, the activities of cruising tourists and their consumption in the destination Rovinj will be analyzed. At the same time the aim of the paper is to determine the overall impact of cruise tourism on the economic aspects of each destination and to show the dynamics of this form of tourism. The research was based on collecting primary data through a personal interview with tourists in the surroundings of Rovinj destination. The socio-demographic profile of the passengers was interrogated, as well as the basic information about the passengers, their activity and consumption in the destinations, and the degree of satisfaction with the elements of the offer. One of the objectives of the research was to determine the correlation between individual segments of consumption in the destination. The results of the research carried out in this scientific paper indicate the overall satisfaction of tourists in certain segments such as maintaining the city and its surroundings, hospitality and providing tourist information. However, at the same time, the results point to the need for improvement and additional investment in the destination, in all segments, from the port area to city sights and communal infrastructure. Furthermore, the research results enable the segmentation of the markets of cruising tourists in the country, determining the main advantages and disadvantages of the tourist offer of Rovinj and determining the characteristics of the cruise tourism.

Cruise Tourism, Port of Rovinj, Tourist's Consumption

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