engleski

Differences between designers’ and users’ perception of instructions design

Although professional designers are trained to create appealing visualizations, their perception of attractiveness does not necessarily have to match users’ perception. This study investigated the disagreement between those who design instructions and those who use them. We manipulated different samples of instructions designs to test their attractiveness by two groups: professional graphic designers and laypeople. Attractiveness was measured by Likert scale responses. The results indicated that two groups evaluated instructions differently. While designers preferred linear and simple instructions design, laypeople were attracted by the colourful designs made of planes. Implications for creating visually appealing instructions were discussed.

instructions ; attractiveness ; designer ; user

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