engleski

Development of CSR Indexs in Croatia: The History of Wishful Thinking-Come True?

Capitalism has long been regarded by many as an economic concept without virtue ; that is all about the dynamics of markets and the forces shaping it. At times of crisis it seems that business organizations are faced with never- ending series of increasing demands for concrete action and leadership. The concept of Corporate Social Responsibility (hereafter CSR) is based on the growing belief that modern companies have more responsibility towards their role in society. Intensive civil society pressures, technology development, resource gaps and similar trends are forcing companies to integrate CSR into all elements of business. One of the fundamental reasons behind the growing demands for a proactive role of business in society is the rising awareness of a growing and increasingly centralized corporate power impacting everyday life. Business organizations do play a unique role in modern society and this society has realized that business organizations are among fi nancially strongest entities on earth. CSR is applicable to businesses of all sizes, although it focuses primarily on the impacts of large companies as their infl uence is most visible and their power is the greatest. However small, enterprises of all sizes should be socially responsible due to the visibility of their impact in the highly interconnected world.

Cosporate Social Performance, Cosporate Social Responsibility, CSR Index

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