engleski

She Analyzed 300 Headlines. You Won't Believe What Happened Next!

The aim of this presentation is to discuss the language of headlines on several Croatian news sites. The focus of the analysis is on clickbait headlines as well as those headlines whose structure could be viewed as a 'thumbnail' narrative. The analysis will be situated within the framework of Relevance Theory (Sperber and Wilson 1995) in order to understand the strategic devices used for communicating content to the reader (or, one might even argue, 'browser' or 'scroller'). In a corpus of approximately 300 Croatian headlines from three Croatian news sites the following will be analyzed ‒ forward-reference, deictic expressions, and framing. The results will be discussed in contrast with findings from several studies which have focused on the structure and interpretation of headlines (see References). This contrast will show how the sensationalist, clickbait trend has become pervasive in online news presentation on a much larger scale. For instance, not only has the 'formulaic' headline been translated into Croatian (e.g. 'You will not believe what...'), but headlines are also structured in such a manner that they primarily present emotional intensity without concrete information and reference (e.g. road accident or natural disaster in a foreign country, headline offers no data as to when and where). In addition, semi-structured interviews are being conducted in order to discuss how readers perceive and interpret these types of headlines.

Relevance Theory ; intention ; forward reference ; deixis ; thumbnail narrative ; news headlines

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