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Pregled bibliografske jedinice broj: 942194

Measuring Wine and Food Festival Visitor's Personality Traits and Experiences


Marković, Suzana; Horvat, Jasna; Mitrović, Srđan
Measuring Wine and Food Festival Visitor's Personality Traits and Experiences // 7th International Scientific Symposium "Economy of Eastern Croatia - Vision and Growth" / Mašek Tonković, A. ; Crnković, B. (ur.).
Osijek: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku, 2018. str. 831-837 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Measuring Wine and Food Festival Visitor's Personality Traits and Experiences

Autori
Marković, Suzana ; Horvat, Jasna ; Mitrović, Srđan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
7th International Scientific Symposium "Economy of Eastern Croatia - Vision and Growth" / Mašek Tonković, A. ; Crnković, B. - Osijek : Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku, 2018, 831-837

Skup
7. međunarodni znanstveni simpozij "Gospodarstvo istočne Hrvatske - vizija i razvoj"/ 7th International Scientific

Mjesto i datum
Osijek, Hrvatska, 24-26.05.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Wine tourism, wine festival, festival experience quality, visitor personality traits, quantitative analysis.

Sažetak
Wine festivals have become vital parts of the wine tourism experience and are slowly morphing into lifestyle experience events that bring exposure to wineries and wine destinations. The purpose of the research was to measure visitors wine and food involvement and neophobia, and to compare these traits with regard to visitor demographics. Additionally, research explored the relationship of food related personality traits, experience quality dimension and outcomes such as satisfaction and loyalty. Data was collected using an on-site questionnaire that measured selected constructs during the VinoCOM festival on 24th and 25th November 2017. Descriptive and bivariate statistics were used to analyze collected data. The research findings revealed that visitors have high levels of involvement and low levels of neophobia with significant differences found among return visitors, first-time visitors and visitors with high and low-income level.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Zbornik radova je indeksiran u: Thomson Reuters, Web of Science, Core Collection ; EBSCOhost ; EconPapers



POVEZANOST RADA


Projekt / tema
ZP UNIRI 3/17

Ustanove
Ekonomski fakultet, Osijek,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Conference Proceedings Citation Index - Science (CPCI-S)