Measuring wine and food festival visitor's personality traits and experiences (CROSBI ID 662891)
Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Marković, Suzana ; Horvat, Jasna ; Mitrović, Srđan
engleski
Measuring wine and food festival visitor's personality traits and experiences
Wine festivals have become vital parts of the wine tourism experience and are slowly morphing into lifestyle experience events that bring exposure to wineries and wine destinations. The purpose of the research was to measure visitors wine and food involvement and neophobia, and to compare these traits with regard to visitor demographics. Additionally, research explored the relationship of food related personality traits, experience quality dimension and outcomes such as satisfaction and loyalty. Data was collected using an on-site questionnaire that measured selected constructs during the VinoCOM festival on 24th and 25th November 2017. Descriptive and bivariate statistics were used to analyze collected data. The research findings revealed that visitors have high levels of involvement and low levels of neophobia with significant differences found among return visitors, first-time visitors and visitors with high and low-income level.
wine tourism ; wine festival ; festival experience quality ; visitor personality traits ; quantitative analysis.
Zbornik radova je indeksiran u: Thomson Reuters, Web of Science, Core Collection ; EBSCOhost ; EconPapers
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Podaci o prilogu
831-837.
2018.
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objavljeno
Podaci o matičnoj publikaciji
Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra
Mašek Tonković, A. ; Crnković, B.
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
1848-9559
Podaci o skupu
7. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske – vizija i razvoj
predavanje
24.05.2018-26.05.2018
Osijek, Hrvatska
Povezanost rada
Ekonomija