Strategic Networking in Hospitality Industry (CROSBI ID 61296)
Prilog u knjizi | ostalo | međunarodna recenzija
Podaci o odgovornosti
Krželj-Čolović, Zorica ; Vrdoljak Raguž, Ivona ; Beran, Ivona Milić
engleski
Strategic Networking in Hospitality Industry
This chapter brings a new dimension to the analyses of strategic networking in the hospitality industry. The process of clustering in hotel enterprises as a form of strategic networking, is also presented. It is very importand for the sector of small and medium hotel enterprises as it helps strengthen and preserve the market position of domestic product, improves the quality through facilitated market performance, and increases market recognition.
Strategic Networking, Hospitality Industry, Clusters
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Podaci o prilogu
27-43.
objavljeno
10.1007/978-3-319-18185-1_3
Podaci o knjizi
Neostrategic Management: An International Perspective on Trends and Challenges
Vrdoljak Raguž, Ivona ; Podrug, Najla ; Jelenc, Lara
Heidelberg: Springer
2015.
978-3-319-18184-4
Povezanost rada
Ekonomija
