Transition and Marketing Strategies (CROSBI ID 465479)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Martin, James
engleski
Transition and Marketing Strategies
Croatia is going through the process of transition. Through privatization and other legal, political, and economic change, the transition process stimulates new behaviors and reactions that more readily match free market conditions. The results of our research suggest that the enterprises under those influences have changed their strategic orientation in their marketing efforts.
Transition; Marketing Strategies
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Podaci o prilogu
628 - 632-x.
1997.
objavljeno
Podaci o matičnoj publikaciji
Buble, Marin ; Hashi, Uraj ; Pavić Ivan ; Reić, Zlatan ; Vojnić D.
Split: DAAAM International Vienna
Podaci o skupu
2nd International Conference on "Enterprise in Transition"
predavanje
22.05.1997-24.05.1997
Split, Hrvatska