engleski

APPLICATION OF NLP ALGORITHMS IN ITS MARKET ANALYSIS

Artificial intelligence (AI) is the branch of computer science which aims to incorporate human intelligence into computer programs. Natural language processing (NLP) is a branch of AI regarding to morphological, syntactic, semantic analysis and discourse processing of language. This paper presents technique of using NLP algorithm in marketing of Intelligent Transport System (ITS) services. Marketing is an extremely important process involved in selling and presenting products. Paper deals with applying AI in a specific market, such as ITS. ITS refers as upgrade of the existing traffic system using information communication technologies (ICT). In this paper authors propose the framework for classification of commercial content published by companies that are developing ITS services as defined in well- known ITS architectures. That kind of information could provide market and marketing analysis assistance.

Intelligent Transport Systems ; Market analysis ; Artificial intelligence

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