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Pregled bibliografske jedinice broj: 938791

Behavioral Economy and Its Future


Stjepanović, Saša; Mihić Lana
Behavioral Economy and Its Future // 37TH International Conference on Organizational Science Development: Organization and Uncertainty in the Digital Age / Arsenijević, Olja ; Podbregar, Iztok ; Šprajc, Polona ; Trivan, Dragan ; Ziegler, Yvonne (ur.).
Portorož, Slovenia: Univerza v Mariboru, Fakulteta za organizacijske vede Kidričeva cesta 55a, 4000 Kranj, Slovenija, 2018. str. 1005-1017 doi:10.18690/978-961-286-146-9.80 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Behavioral Economy and Its Future

Autori
Stjepanović, Saša ; Mihić Lana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
37TH International Conference on Organizational Science Development: Organization and Uncertainty in the Digital Age / Arsenijević, Olja ; Podbregar, Iztok ; Šprajc, Polona ; Trivan, Dragan ; Ziegler, Yvonne - Portorož, Slovenia : Univerza v Mariboru, Fakulteta za organizacijske vede Kidričeva cesta 55a, 4000 Kranj, Slovenija, 2018, 1005-1017

ISBN
978-961-286-146-9

Skup
37TH International Conference on Organizational Science Development: Organization and Uncertainty in the Digital Age

Mjesto i datum
Portorož, Slovenia, 21-23.03.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Behavioral economy ; classical economy ; decision-making theory

Sažetak
Behavioral Economics is a scientific discipline of the newer era, which with its appearance is attracted by more and more authors and researchers. Since this is a psychological- based discipline, its greatest use is in the field of decision-making and for the purpose of a better acquaintance with consumers. Behavioral economics shows us what psychological concepts affect consumers and how. The decisions that the consumer brings are based on the approach that only this scientific discipline can clarify. Behavioral science is concerned with studying human habits, actions, and intent. It covers the analysis of human behaviors and behavior of animals. Behavioral science is trying to understand why an individual is doing something, how to explain that, describes that and tries to overlook their behavior in the future. In this paper, we will show what the behavioral economy is and what its advantages and disadvantages are. We will also show what is the difference between the classical economy and the behavioral economy. At the end of the paper, we will present the future of the development of behavioral economics.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Fakultet ekonomije i turizma "Dr. Mijo Mirković", Pula,
Sveučilište Jurja Dobrile u Puli

Autor s matičnim brojem:
Saša Stjepanović, (333410)

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