engleski

Behavioral Economy and Its Future

Behavioral Economics is a scientific discipline of the newer era, which with its appearance is attracted by more and more authors and researchers. Since this is a psychological- based discipline, its greatest use is in the field of decision-making and for the purpose of a better acquaintance with consumers. Behavioral economics shows us what psychological concepts affect consumers and how. The decisions that the consumer brings are based on the approach that only this scientific discipline can clarify. Behavioral science is concerned with studying human habits, actions, and intent. It covers the analysis of human behaviors and behavior of animals. Behavioral science is trying to understand why an individual is doing something, how to explain that, describes that and tries to overlook their behavior in the future. In this paper, we will show what the behavioral economy is and what its advantages and disadvantages are. We will also show what is the difference between the classical economy and the behavioral economy. At the end of the paper, we will present the future of the development of behavioral economics.

behavioral economy ; classical economy ; decision-making theory

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