hrvatski

Kompjuterska metafora - model kognitivne ekonomije jezika

Metaphors are omnipresent in the language of science as well as in everyday language. They are used as a convenient strategy for the remodeling of human conceptualization, which is changed under the influence of the high technology. Metaphors are often used as models for the visualization of unknown processes, or abstract ideas. For the sake of a new conceptualization, migration from one semantic field to the other takes place. In this study metaphors are perceived as a part of a cognitive economy, which involves mapping across different disciplines and cultures. The prime concern of this study is to explore the matrix serving as a basis for metaphors connected with human beings and computers.

kultura; metafora; kompjuter

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