engleski

PUBLIC INTEREST VS. THE INTEREST OF THE PUBLIC-HOW TO RECONCILE ECONOMIC IMPACT AND THE RIGHT TO INFORMATION?

We find ourselves at a crucial moment in which the back of society becomes its true face, while the media's hybrid reality becomes an almost primary reality. The possibility to interact with users/public/readers where they directly participate in the publication of information, their creation, commenting and, perhaps even the most important, evaluation and ranking, violates the strictly defined relations of the current media practice in which the creator of the information transmits the message to passive mass users, and while doing so, dictates their view of the world. An illusion of controlled anarchy is created, in which a multitude of users create the value system, while journalists and editors adapt media announcements in order to achieve as much profit as possible for their newspapers. This completely neglects the educational role of the media that has given way to tabloidness, while profitability and pandering to the public become the basic imperative. The main role of the editor, which is the formation of criteria, no longer exists. The text is selected and evaluated according to the supposed and/or expressed wishes of the audience, and the adaptation of the text by the given criteria moves into the direction of superficiality and sensationalism. There is a disintegration of the role of editors in which they become managers, marketing experts and politicians or their role, diametrically opposite, transforms into a simple online administrator. Can the change of editor’s role affect global social events or is the editor one of the professions that has already fallen into oblivion – that is the question this paper is trying to answer. The editorial balancing between the economic impact and the rights of all layers of society to timely, accurate and true information, or the struggle for survival of the media and the struggle for survival of true democracy is currently at a turning point that can have far-reaching consequences on society as a whole.

economic impact, editor, media, society development

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