engleski

Business Efficacy Indicators on the Case Study of ACI Marina Split

Maritime transport companies operate in a competitive and complex market environment, which makes it difficult for managers to decide how to increase property and overall business results, and how to organize maritime transport to achieve the highest profit for which clients will perform services. In order to facilitate management of maritime transport, financial indicators of the success and stability of maritime transport operations are of great importance to managers. These indicators are calculated on the basis of the financial statements. As a research problem, the possibility of exploiting the performance indicators of maritime transport operations and their impact on the optimization of the company's business can be determined. The statistical method was used for the data of ACI marina Split, and it can be concluded that it operated with success. Thanks to the mentioned, managers of the ACI marina and all other companies can directly influence the efficiency and success, continuity and development of the company itself. Analyzed financial statements of ACI marina for the last three years indicate that the same income was realized according to the previous period, while the expenditures increased with respect to the same period. It should be noted that the revenues from daily berths and total nautical incomes increased significantly compared to the same period observed in the previous year. According to already existing marina and the entire ACI marina chain, it is still necessary to explore the market and extend the offer for seamen. The capacity of the vessel's reception along the Croatian coast has been divided so that 70% cover the Kvarner, Split and Dubrovnik aquatories. They are the most developed on this issue and one should therefore continue to invest in them, develop them and improve their offer. The basis for further investment in nautical tourism ports, i.e. their development, is the choice of a favourable location. ACI marina Split greatly contributes to the development of nautical tourism and thus also to the overall picture of the tourist season in Croatia. Therefore, the importance of business efficacy indicators should not be particularly emphasized.

ACI Marina Split ; financial indicators ; statistical analysis

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