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Pregled bibliografske jedinice broj: 936394

The micro- and small enterprises in creative professional services: a business model perspective


Pfeifer, Sanja; Stanić, Marina; Oberman Peterka, Sunčica
The micro- and small enterprises in creative professional services: a business model perspective // Creativity studies, 11 (2018), 1; 102-115 doi:10.3846/cs.2018.543 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 936394 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
The micro- and small enterprises in creative professional services: a business model perspective

Autori
Pfeifer, Sanja ; Stanić, Marina ; Oberman Peterka, Sunčica

Izvornik
Creativity studies (2345-0479) 11 (2018), 1; 102-115

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
advertising ; architecture ; business model (BM) changes, business model (BM) design ; design ; value capture ; value creation ; value delivery ; value proposition

Sažetak
Advertising, architecture and design are perceived as an important subset of the creative industries and as having an increasing role in innovations and competitiveness of economies. However, issues such as identifying the underlying business model of the micro- and small enterprises in these industries, the manner in which BMs evolve or the degree to which their evolution is innovative remains unresolved. In the context of creative professional services, an analysis of the six case studies involving microenterprises indicates a heterogeneity in designing business models. Talented professionals, sophisticated management of human resources and creativity processes as well as trustworthy partners are considered generic components of value creation, whereas personalized relationships with customers are a generic component of value delivery in advertising, architecture and design. In addition, the findings indicate that microenterprises in advertising, architecture and design have a capacity to differentiate themselves from the rest of the competition through creation of complex and radical changes in their business models.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
HRZZ-IP-2013-11-3933 - Razvoj i upotreba modela za procjenu potencijala za rast za mala i srednja poduzeća u Hrvatskoj (CROSMEGROWTH) (Šarlija, Nataša, HRZZ - 2013-11) ( POIROT)

Ustanove:
Ekonomski fakultet, Osijek

Profili:

Avatar Url Marina Stanić (autor)

Avatar Url Sanja Pfeifer (autor)

Poveznice na cjeloviti tekst rada:

doi journals.vgtu.lt

Citiraj ovu publikaciju:

Pfeifer, Sanja; Stanić, Marina; Oberman Peterka, Sunčica
The micro- and small enterprises in creative professional services: a business model perspective // Creativity studies, 11 (2018), 1; 102-115 doi:10.3846/cs.2018.543 (međunarodna recenzija, članak, znanstveni)
Pfeifer, S., Stanić, M. & Oberman Peterka, S. (2018) The micro- and small enterprises in creative professional services: a business model perspective. Creativity studies, 11 (1), 102-115 doi:10.3846/cs.2018.543.
@article{article, year = {2018}, pages = {102-115}, DOI = {10.3846/cs.2018.543}, keywords = {advertising, architecture, business model (BM) changes, business model (BM) design, design, value capture, value creation, value delivery, value proposition}, journal = {Creativity studies}, doi = {10.3846/cs.2018.543}, volume = {11}, number = {1}, issn = {2345-0479}, title = {The micro- and small enterprises in creative professional services: a business model perspective}, keyword = {advertising, architecture, business model (BM) changes, business model (BM) design, design, value capture, value creation, value delivery, value proposition} }
@article{article, year = {2018}, pages = {102-115}, DOI = {10.3846/cs.2018.543}, keywords = {advertising, architecture, business model (BM) changes, business model (BM) design, design, value capture, value creation, value delivery, value proposition}, journal = {Creativity studies}, doi = {10.3846/cs.2018.543}, volume = {11}, number = {1}, issn = {2345-0479}, title = {The micro- and small enterprises in creative professional services: a business model perspective}, keyword = {advertising, architecture, business model (BM) changes, business model (BM) design, design, value capture, value creation, value delivery, value proposition} }

Časopis indeksira:


  • Scopus


Uključenost u ostale bibliografske baze podataka::


  • Central and East European Online Library - CEEOL
  • International Political Science Abstracts
  • EBSCOhost ( EBSCO Publishing)
  • IndexCopernicus


Citati:





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