To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers (CROSBI ID 250845)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Roblek, Vasja ; Pejić Bach, Mirjana ; Meško, Maja ; Bertoncelj, Andrej
engleski
To click or to buy over the counter drugs: exploring the behaviour of Slovenian customers
The supply and demand of the information and availability of over-the-counter (OTC) drugs online has increased substantially. Customers express three typical online behaviours regarding OTC drugs: browsing information about OTC drugs without any particular purpose, searching for particular information or product, and buying OTC drugs. This study investigates the determinants of online behaviour regarding OTC drugs. The data was acquired using a random sample of Slovenian citizens. Logistic regression method was used to determine which factors influence browsing, searching, and/or buying of OTC drugs online for two age groups: younger and older than 40. The findings suggest that intensity of using the internet use, trust in buying OTC drugs online, as well as education, income and location influence on the online behaviour of customers regarding OTC drugs. It has also been determined that age has a moderating effect, indicating motivation of younger and older customers by different determinants.
browsing ; buying ; consumer behaviour ; internet ; online pharmacy ; e-health literacy ; e-marketing ; logistic regression method ; mobile applications ; searching ; social media ; Slovenia.
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Podaci o izdanju
9 (2)
2018.
145-166
objavljeno
1741-1025
1741-1033
10.1504/IJEMR.2018.10010275
Povezanost rada
Ekonomija, Informacijske i komunikacijske znanosti