engleski

Quality as a Global Strategy

Abstract: Does this world, and the human community on Earth, a unique strategy? If there is, how it is? If no, in which direction goes the human community? One of the main characteristics of existing world, when we are talking about human communities, states and organizations, is dissimilarity. This dissimilarity is manifested in conflict of interests and extreme imbalance. This imbalance is the consequence of “non-quality” and causes of the crisis, clash, wars and other manifestation of destruction. It leads the world in suspense. Strategy as a plan, pattern of behaviour, main direction of the world, needs to represent something acceptable for all community worldwide and for what they are existentially interested. Is there a phenomenon that would be accepted by all on Earth in order to be considered as generally accepted strategy of today's world? In this paper, using general and specific scientific methods of cognition, the author researches the phenomenon of global strategy and proposes that quality becomes a general unique global strategy of today's world because it is a phenomenon that could be acceptable to all and from which everyone could benefit.

quality, strategy, imbalance, quality as a strategy

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