engleski

Chi-square Versus Proportions Testing-Case Study on Tradition in Croatian Brand

By this paper authors try to establish the much more common procedure of proportions testing with the same conclusions in statistical sense versus more complex Chi-square of independence. Case study is very interested and useful in scientific sense by itself, not only as the practical example used to sustain mathematical- statistic analysis conclusions. In this quantitative research in social science more than 600 questionnaires had been analysed to perceive importance of tradition by purpose of involving it in modern Croatian brand.

proportions testing, Chi-square of independence, expected count problem, survey research, tradition, Croatian brand

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