engleski

Possibilities for Tourism Valorization of Digitized Cultural Heritage in the Zadar County

The concept of tourism is very difficult to determine unambiguously. In fact, it is probably true that almost as there are many of those who deal with tourism, there are so many different definitions of the phenomenon in question that significantly marks the contemporary society. Tourism enters into the lives of each of us, regardless of whether we agree with it, or not. Nowadays, there are few who do not have at least some contact with tourism. Moreover, it is difficult to find someone who has never been a tourist. Tourism rightly intrigues and attracts the attention of each of us, and is especially important to those who live out of tourism. The Zadar County considers tourism as the fundamental sector of economic development. However, given the available resources and potentials on the market, it has not offered a sufficiently competitive product nor is it recognizable as a destination. The previous constellation is further determined by the inadequate valorization of the historical and cultural heritage, as well as the inadequate valorization of the potentials of the inland part of the county. In terms of tourism valorisation it is necessary to determine the elements of historical and cultural heritage and to isolate historical events and personalities associated with certain periods. The way in which tourism attractions are valued depends on the factors or criteria on the basis of which the competitiveness of tourism products is being built. The path of defining tourism product policy should be a set of motifs that encourage potential tourists to spend money. However, regardless of the motives of tourists, in no case is it futile to explore the past and culture of a particular tourist destination and as such to use it for the promotion of tourism, and indirectly, economic and social relations, i.e. the quality of life of the domicile population. Tourists choose a particular destination because of its specificity compared to others. Attractions must be integrated into the tourist product of the destination, and its number of visitors depends, among other things, on the interpretation of the content it possesses. Interpretation implies the introduction of tourist attractions in a way that will capture their attention and provide them with new knowledge. Interpretation allows tourists to experience the attractions. Historical and cultural heritage are tourist attractions and fall into the basic preconditions for the development of tourism in a given area. In this context, valorization of the historical and cultural heritage is essential to the strategic thinking of tourism management, followed by their interpretation, ie the valid presentation of attractions on the market. This can also help digitize some of the cultural heritage that a particular destination area can approach to the tourist market. For this purpose, based on the results of previous research on the issue of digitization of cultural heritage in tourism, the possibilities for tourism valorization of digitized cultural heritage and the qualitative improvement of the area of Zadar County as a tourist destination.

tourism valorization, cultural heritage, cultural tourism, digitization

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