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izvor podataka: crosbi

Using the World Wide Web in the Hospitality Industry (CROSBI ID 485753)

Prilog sa skupa u zborniku | stručni rad

Horvat, Jasna ; Marković, Suzana ; Katavić, Sanda ; Mikrut, Martina Using the World Wide Web in the Hospitality Industry // CARnet Users Conference 2001 : proceedings. Zagreb: Hrvatska akademska i istraživačka mreža – CARNet, 2001

Podaci o odgovornosti

Horvat, Jasna ; Marković, Suzana ; Katavić, Sanda ; Mikrut, Martina

engleski

Using the World Wide Web in the Hospitality Industry

The potential of using Web sites in hospitality industry is derived from its general use as an information exchange system in the digital age. Performing business over the Internet requires development of the Internet strategy, which can be observed in five basic activities: cooperation, competition, mission, product/services and organizational integration. In this way, hospitality activities evolve in compleete, competitive, and coopeerative activities. The way of preserving authenticity is broad diversification (within a destination) in order to meet the wide range of worldwide demand. The easiest way of achieving diversification in hospitality industry is the existence of many well diversified and professionally connected Web sites as a management tool.

WEB ; links ; hospitality industry ; compleete ; competitive ; and cooperative service ; marketing

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Podaci o prilogu

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2001.

objavljeno

Podaci o matičnoj publikaciji

CARnet Users Conference 2001 : proceedings

Zagreb: Hrvatska akademska i istraživačka mreža – CARNet

Podaci o skupu

CARnet Users Conference 2001

predavanje

24.09.2001-26.09.2001

Zagreb, Hrvatska

Povezanost rada

Ekonomija