Using the World Wide Web in the Hospitality Industry (CROSBI ID 485753)
Prilog sa skupa u zborniku | stručni rad
Podaci o odgovornosti
Horvat, Jasna ; Marković, Suzana ; Katavić, Sanda ; Mikrut, Martina
engleski
Using the World Wide Web in the Hospitality Industry
The potential of using Web sites in hospitality industry is derived from its general use as an information exchange system in the digital age. Performing business over the Internet requires development of the Internet strategy, which can be observed in five basic activities: cooperation, competition, mission, product/services and organizational integration. In this way, hospitality activities evolve in compleete, competitive, and coopeerative activities. The way of preserving authenticity is broad diversification (within a destination) in order to meet the wide range of worldwide demand. The easiest way of achieving diversification in hospitality industry is the existence of many well diversified and professionally connected Web sites as a management tool.
WEB ; links ; hospitality industry ; compleete ; competitive ; and cooperative service ; marketing
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Podaci o prilogu
xx
2001.
objavljeno
Podaci o matičnoj publikaciji
CARnet Users Conference 2001 : proceedings
Zagreb: Hrvatska akademska i istraživačka mreža – CARNet
Podaci o skupu
CARnet Users Conference 2001
predavanje
24.09.2001-26.09.2001
Zagreb, Hrvatska