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Atmosphere as a store communication tool


Renko, Sanda
Atmosphere as a store communication tool // Handbook of Research on Retailer-Consumer Relationship Development / Musso, Fabio ; Druica, Elena (ur.).
Hershey, USA: IGI Global, 2014. str. 239-257 doi:10.4018/978-1-4666-6074-8.ch013


Naslov
Atmosphere as a store communication tool

Autori
Renko, Sanda

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Handbook of Research on Retailer-Consumer Relationship Development

Urednik/ci
Musso, Fabio ; Druica, Elena

Izdavač
IGI Global

Grad
Hershey, USA

Godina
2014

Raspon stranica
239-257

ISBN
978-1-466660748

Ključne riječi
atmosphere, store patronage, consumers

Sažetak
This chapter provides a conceptual framework for studying the influence of store atmosphere on the store patronage. The chapter presents main dimensions which constitute conventional retail stores atmosphere and clarifies the manipulation of elements such as colour, lighting, signage, etc. within the store to communicate retailer`s messages to customers. The topic is investigated from both retailers` and customers` perspective. The chapter concludes that both consumers and retailers prioritize functional cues in modern retailing forms.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Sanda Renko (autor)

Citiraj ovu publikaciju

Renko, Sanda
Atmosphere as a store communication tool // Handbook of Research on Retailer-Consumer Relationship Development / Musso, Fabio ; Druica, Elena (ur.).
Hershey, USA: IGI Global, 2014. str. 239-257 doi:10.4018/978-1-4666-6074-8.ch013
Renko, S. (2014) Atmosphere as a store communication tool. U: Musso, F. & Druica, E. (ur.) Handbook of Research on Retailer-Consumer Relationship Development. Hershey, USA, IGI Global, str. 239-257 doi:10.4018/978-1-4666-6074-8.ch013.
@inbook{inbook, author = {Renko, S.}, year = {2014}, pages = {239-257}, DOI = {10.4018/978-1-4666-6074-8.ch013}, keywords = {atmosphere, store patronage, consumers}, doi = {10.4018/978-1-4666-6074-8.ch013}, isbn = {978-1-466660748}, title = {Atmosphere as a store communication tool}, keyword = {atmosphere, store patronage, consumers}, publisher = {IGI Global}, publisherplace = {Hershey, USA} }

Časopis indeksira:


  • Scopus


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