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The Place of Sustainability Marketing Activities among the Objectives of SMEs (CROSBI ID 61055)

Prilog u knjizi | izvorni znanstveni rad | međunarodna recenzija

Rudawska, Edyta ; Renko, Sanda The Place of Sustainability Marketing Activities among the Objectives of SMEs // The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry / Rudawska, Edyta (ur.).: Emerald Group Publishing, 2018. str. 187-215

Podaci o odgovornosti

Rudawska, Edyta ; Renko, Sanda

engleski

The Place of Sustainability Marketing Activities among the Objectives of SMEs

This chapter will present the findings of research on the place of sustainability marketing activities in the system of goals for contemporary organizations. To begin with, market trends will be discussed, which in today’s world to the greatest extent influence the marketing strategies of small and medium-sized enterprises in the food and drink sector, as well as the challenges such companies face nowadays. Next, a change in the significance of the strategic goals that these companies set for themselves will be discussed. The final part of the chapter will focus on sustainability aspects in the strategies adopted by SMEs.

sustainable strategy, goals, mission statemet, sustainability

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Podaci o prilogu

187-215.

objavljeno

Podaci o knjizi

The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry

Rudawska, Edyta

Emerald Group Publishing

2018.

978-1-78754-039-2

Povezanost rada

Ekonomija