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The Place of Sustainability Marketing Activities among the Objectives of SMEs


(University of Szczecin) Rudawska, Edyta; Renko, Sanda
The Place of Sustainability Marketing Activities among the Objectives of SMEs // The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry / Rudawska, Edyta (ur.).
UK: Emerald Publishing Limited, 2018. str. 187-215


Naslov
The Place of Sustainability Marketing Activities among the Objectives of SMEs

Autori
Rudawska, Edyta ; Renko, Sanda

Kolaboracija
University of Szczecin

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry

Urednik/ci
Rudawska, Edyta

Izdavač
Emerald Publishing Limited

Grad
UK

Godina
2018

Raspon stranica
187-215

ISBN
978-1-78754-039-2

Ključne riječi
sustainable strategy, goals, mission statement, sustainability
(sustainable strategy, goals, mission statemet, sustainability)

Sažetak
This chapter will present the findings of research on the place of sustainability marketing activities in the system of goals for contemporary organizations. To begin with, market trends will be discussed, which in today’s world to the greatest extent influence the marketing strategies of small and medium-sized enterprises in the food and drink sector, as well as the challenges such companies face nowadays. Next, a change in the significance of the strategic goals that these companies set for themselves will be discussed. The final part of the chapter will focus on sustainability aspects in the strategies adopted by SMEs.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Sanda Renko (autor)

Citiraj ovu publikaciju

(University of Szczecin) Rudawska, Edyta; Renko, Sanda
The Place of Sustainability Marketing Activities among the Objectives of SMEs // The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry / Rudawska, Edyta (ur.).
UK: Emerald Publishing Limited, 2018. str. 187-215
(University of Szczecin) (University of Szczecin) Rudawska, E. & Renko, S. (2018) The Place of Sustainability Marketing Activities among the Objectives of SMEs. U: Rudawska, E. (ur.) The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry. UK, Emerald Publishing Limited, str. 187-215.
@inbook{inbook, editor = {Rudawska, E.}, year = {2018}, pages = {187-215}, keywords = {sustainable strategy, goals, mission statemet, sustainability}, isbn = {978-1-78754-039-2}, title = {The Place of Sustainability Marketing Activities among the Objectives of SMEs}, keyword = {sustainable strategy, goals, mission statemet, sustainability}, publisher = {Emerald Publishing Limited}, publisherplace = {UK} }