engleski

The influence of media on rising awareness about non-formal entrepreneurial education: classic vs. new media in Croatia

The importance of non-formal education is increasingly growing in the modern world. It becomes a crucial factor for success and competitive advantages in the labor market. According to Eurostat survey, which deals with the statistics of the European Union, 50 percent of young Europeans enter the labor market with the help of various forms of non- formal education. Non-formal education serves to complement the formal education and to allow any person to play an active role in all the activities and programs that were unavailable in the context of formal education. The media channels have a very important role in the promotion of various educational programs as they become the actuality of our society and a result of technology that affects the ways in which we share and collect information. The media could be variously interpreted with regard to the scientific field or area of social activity. By the term "media" in this paper, we consider the classic and the new social media. It is hard not to notice and not feel the influence of the media in education, particularly social media, whose importance is growing. Today the media has become the industry with variety of content in which on a daily basis new opportunities are opening. On the other hand, social media is becoming the product of an individual, anyone with Internet access can create and maintain their own "media" such as Facebook pages, Twitter, blog or LinkedIn and many others. Therefore, it could be said that various media channels are suitable providers of information about the opportunities for non-formal education. Today social media represent one of the latest examples of communication technologies that are accepted by society, offering inter- communication and social space which excite and motivate young people to acquisition of new knowledge. The new, social media attracted the attention of educational institutions that have recognized their importance and contribution in education. Aware of the importance of the role of non-formal education, in this paper we will explore the respondents’ perception of the importance of this form of education in the labor market and which media (classic or new, modern), respondents prefer to use as sources of information about non-formal entrepreneurial education in Croatia. For the purposes of this research a deliberate sample was used, respectively all participants of '3PSplit’ one of the largest non-formal entrepreneurial educational events in Split, Croatia.

education, non-formal education, media, entrepreneurship

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