engleski

A review of marketing trends in banking in the context of operational risk

Contemporary movements in the banking sector, such as increased competition, transparency requirements both by the regulator and clients, new technologies and explosive data growth are a source of new opportunities in the context of marketing in banks, but on the other hand they may present a threat for banks’ operational risk profile. The aim of this paper is to present an overview of marketing trends in the banking sector and to analyse their role in the context of operational risk. Special accentuation will be put on digital technologies, big data, consumer protection and related regulatory compliance and reputational risk. Following the introductory notes is the section related to presentation of marketing trends in banking and their key characteristics. Third section deals with a short overview of the concept of operational risk, sources and event types that can cause it. In fourth section the authors are debating the interconnectedness of marketing trends and banks’ operational risk profile.

Marketing trends, banks, operational risk

nije evidentirano