engleski

Managing the quality of camping offer

In the overall tourism accommodation offer, camping offer presents an important segment of many European tourist destinations' carrying capacity. One third of the commercial offer in Europe is supplied by campsites, while in Croatia these capacities account for a quarter of all commercial accommodation units. The paper explores Croatian and European systems of campsites quality evaluation due to their extraordinary importance for the competitiveness of the camping product as well as their role in increasing the level of tourist consumption. The aim of this paper is to explore the relationship between quality and prices of camping services that encourage guest satisfaction as well as high performance and competitiveness of the camping offer. The authors wish to prove the thesis that higher quality camping product has a higher price, thus increasing the quality of camping demand, which implies both improved financial performance and competitiveness of camping accommodation as a special form of tourist accommodation. It is expected that the research results will confirm the thesis of the interdependence of quality and price of camping services, which encourages increased quality performance of camping facilities, but also contributes to the overall success and competitiveness of tourist destinations.

camping offer, competitiveness, quality, management

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