engleski

Digital transformation and e-business in croatina companies

This paper combine digital transformation and e-business as two connected concepts in which e-business is prerequisite for digital transformation. Both concepts, are described, trends in there development and implementation are presented in literature review and perception of benefits ; usage and the cause of pure application were investigated. Research was conducted on sample of 436 Croatian companies. Results indicate that perception about e-business benefits are generally positive, but usage does not show the same trend, while causes of poor application which has been tested does not show significant as perceived. Finally, according to the results, the same problems, like in e-business implementation, could be expected in digital transformation in Croatia as well as in other countries of EU.

Croatia ; digital transformation, e-business, perception, use of e-services

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