Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi !

Insights into behaviour and preferences of young parents as buyers of organic products for babies (CROSBI ID 660061)

Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija

Petljak, Kristina ; Štulec, Ivana ; Gorički, Željka Insights into behaviour and preferences of young parents as buyers of organic products for babies // Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra / Mašek Tonković, A. (ur.). 2016. str. 788-798

Podaci o odgovornosti

Petljak, Kristina ; Štulec, Ivana ; Gorički, Željka

engleski

Insights into behaviour and preferences of young parents as buyers of organic products for babies

Consumer interest in organic food has grown tremendously in many countries during last fifteen years, including Croatia. The reason for this growth is, among others, the increasing concern for health and the environment for future generations. There is an increasing change in the food consumption, especially among young parents. Partly, this can be explained by the changing liferoles, as well as the fact that retailers are broadening the offer of organic category as a way of communicating their corporate social responsibility (CSR). Young parents are especially careful when buying products for their babies. An empirical study on the convenient sample of young parents is conducted, with aim of identifying behaviour and preferences of young parents as organic food products buyers.

corporate social responsibility, young parents, organic baby products, purchase behaviour, Croatia.

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

788-798.

2016.

nije evidentirano

objavljeno

Podaci o matičnoj publikaciji

Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra

Mašek Tonković, A.

Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku

1848-9559

Podaci o skupu

5th International scientific symposium Economy of eastern Croatia – Vision and growth

predavanje

02.06.2016-04.06.2016

Osijek, Hrvatska

Povezanost rada

nije evidentirano