engleski

THE ROLE AND IMPORTANCE OF LOGISTICS ON THE DEVELOPMENT OF TOURIST DESTINATIONS IN THE REPUBLIC OF CROATIA

Today, tourism as a quickly growing trend has become ever more rapidly evolving because it connects people without any prejudices and it demands that the other branches that make it a whole shall take a large leap forward in their development and improvements. In recent times, logistics with its development in the field of service delivery can offer a better results, mostly due to the rapid flow and exchange of information’s, which at the same time and every year leads to a faster adaptation to even better informed guests. The development of the technology introduces changes in logistics, and in tourism plays an important role when it comes to location, and it also must have functional characteristics, together with the well - organized logistic chain. Under the pressure of ever - increasing competition and the struggle for the marketplace niche, the providers enter into vertical and horizontal integrations, what enables them to compete on the grounds of both price and the quality of given services. Namely, in tourism the price is not so prominent such as the quality that is always and perpetually attracting, but also retains guests. When logistics was applied to a particular place, in a situation where many people are involved, for example, in the area of a tourist destination that is very important when the prices are being formed, but also offers a variety of offers and quality of services, then it enables optimal organization of all flow of activities in the given destination. Because of the dynamics of logistics in tourism, it has to be approached to it on a special way that will satisfy both the providers and the consumers. In this paper, we will present how the logistics acquire the great importance for the development of a tourist destination.

Tourism, logistics, economic development

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