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Pregled bibliografske jedinice broj: 927932

Text Summarization Techniques for Meta Description Generation in Process of Search Engine Optimization


Matošević, Goran
Text Summarization Techniques for Meta Description Generation in Process of Search Engine Optimization // Artificial Intelligence and Algorithms in Intelligent Systems / Silhavy, Radek (ur.).
Springer: Springer International Publishing, 2019. str. 165-173 doi:10.1007/978-3-319-91189-2_17


Naslov
Text Summarization Techniques for Meta Description Generation in Process of Search Engine Optimization

Autori
Matošević, Goran

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Artificial Intelligence and Algorithms in Intelligent Systems

Urednik/ci
Silhavy, Radek

Izdavač
Springer International Publishing

Grad
Springer

Godina
2019

Raspon stranica
165-173

ISBN
978-3-319-91189-2

ISSN
2194-5357

Ključne riječi
Search engine optimization, text summarization, website summarization, meta de-scription, SEO, on-page SEO

Sažetak
Search engine optimization involves various techniques which web site creators and marketers can apply on web pages with goal of ranking higher in popular search engines. One of important ranking factors is "meta description" - a short textual description of the website which is put inside web page header accessible to web spiders. In this paper we investigate if existing text summarization techniques can be used to artificially build “meta description” for websites which are missing it. Also, we propose a simple query based algorithm for generation of “meta description” content based on some summarization techniques. The exper-imental results and expert evaluation show that proposed algorithm for text sum-marization can successfully be used in this context. Results of this research can be used to build recommender system for improvement of search engine optimi-zation of a webpage.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti



POVEZANOST RADA


Ustanove
Fakultet ekonomije i turizma "Dr. Mijo Mirković", Pula,
Sveučilište Jurja Dobrile u Puli

Profili:

Avatar Url Goran Matošević (autor)

Citiraj ovu publikaciju

Matošević, Goran
Text Summarization Techniques for Meta Description Generation in Process of Search Engine Optimization // Artificial Intelligence and Algorithms in Intelligent Systems / Silhavy, Radek (ur.).
Springer: Springer International Publishing, 2019. str. 165-173 doi:10.1007/978-3-319-91189-2_17
Matošević, G. (2019) Text Summarization Techniques for Meta Description Generation in Process of Search Engine Optimization. U: Silhavy, R. (ur.) Artificial Intelligence and Algorithms in Intelligent Systems. Springer, Springer International Publishing, str. 165-173 doi:10.1007/978-3-319-91189-2_17.
@inbook{inbook, author = {Mato\v{s}evi\'{c}, G.}, editor = {Silhavy, R.}, year = {2019}, pages = {165-173}, DOI = {10.1007/978-3-319-91189-2\_17}, keywords = {Search engine optimization, text summarization, website summarization, meta de-scription, SEO, on-page SEO}, doi = {10.1007/978-3-319-91189-2\_17}, isbn = {978-3-319-91189-2}, issn = {2194-5357}, title = {Text Summarization Techniques for Meta Description Generation in Process of Search Engine Optimization}, keyword = {Search engine optimization, text summarization, website summarization, meta de-scription, SEO, on-page SEO}, publisher = {Springer International Publishing}, publisherplace = {Springer} }

Časopis indeksira:


  • Scopus


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