Contribution of Green Marketing to Human Well- Being: Conceptual Framework (CROSBI ID 658692)
Prilog sa skupa u zborniku | izvorni znanstveni rad | domaća recenzija
Podaci o odgovornosti
Nefat, Ariana
engleski
Contribution of Green Marketing to Human Well- Being: Conceptual Framework
The aim of the paper is to determine how green marketing can contribute to the human well- being. Possible impacts of green marketing on the human well-being are conceptually considered in the paper, without being restricted only to environmental well-being, but having implications on other aspects, as well.
human well-being, green marketing, dimensions of human well-being
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Podaci o prilogu
219-239.
2015.
objavljeno
Podaci o matičnoj publikaciji
24th CROMAR Congress: Marketing Theory and Practice - Building Bridges and Fostering Collaboration, CROMAR, University of Split, Faculty of Economics
Mihić, Mirela
Split: Hrvatska udruga za marketing (CROMAR)
978-953-281-067-7
Podaci o skupu
24th CROMAR Congress Marketing theory and practice- building bridges and fostering collaboration
predavanje
22.10.2015-24.10.2015
Split, Hrvatska
