Digital Marketing in the Business Environment (CROSBI ID 248325)
Prilog u časopisu | prethodno priopćenje | međunarodna recenzija
Podaci o odgovornosti
Ištvanić, Marin ; Crnjac Milić, Dominika ; Krpić, Zdravko
engleski
Digital Marketing in the Business Environment
Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to advertise on the internet, and in this paper, ways and tools will be presented that allow digital advertising as well as their advantages and disadvantages. Specifically, search engine optimization, search engine marketing, display advertising, social networking marketing and e-mail marketing will be discussed. Also, the goal of the paper is to enable more efficient creation and implementation of similar contents in new business environments through an insight into internet advertising, social and business networks.
Digital Marketing in the Business Environment
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Podaci o izdanju
8 (2)
2017.
67-75
objavljeno
1847-6996
1847-7003
Povezanost rada
Ekonomija, Informacijske i komunikacijske znanosti