engleski

The Success Factors of Business Intelligence System Adoption : a Case Study of Croatian SME

Successfully adopted business intelligence system (BIS) provides companies with timely, accurate and reliable information on the past, present, and future business operations in order to make better decisions that will improve organizational performance. For this reason, it is essential to understand the success factors of business intelligence systems adoption in small and medium enterprises (SMEs), considering that the existing scientific researches about BISs adoption focus only on large companies, while SMEs are underrepresented in the current research. The purpose of this paper is to identify the factors that could impact the success of BISs adoption in SMEs in the Republic of Croatia. Paper consists of two parts. The theoretical part is focused on business intelligence (BI) and BISs adoption. The empirical part of the paper presents the results of a preliminary questionnaire that will to be used in further research on BISs adoption in SMEs. A questionnaire of 20 variables within the technology – organizational – environment framework (TOE), including variables of organizational success and use of the BISs, was tested in the form of a personal interview within one medium-sized Croatian company. The resulting success factors of BISs adoption obtained from the preliminary research has been analysed through a case study approach. In addition, the current state of BISs adoption in Croatian SMEs has been examined. The expected contribution of this study is to increase scientific and public awareness of the topic and use the tested research instrument in the future research of BISs adoption in SMEs.

business intelligence, business intelligence systems, success factors, adoption, technology- organization – environment framework, small and medium enterprises

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