engleski

School Principals as Businessman

Traditionally, school principals were chosen among the teachers and they managed the school in the given circumstances. However, development of environment caused by new technological solutions, changed mindset of key stakeholders (such as parents, legislator etc.) and society in general, put many tasks in front of them for the first time and push them out of their comfort zone. Today, school principals need to be businessmen. To become one it is necessary for them to gain new knowledge and skills such as financial management, understanding customer and demand-supply relationship, human resources management, project writing skills, building and maintaining school image, etc. The purpose of this paper is twofold: a) to explore the attitudes of school principals about the need and necessity of business knowledge to manage the school and b) to see extent to which they are willing to accept that knowledge and implement it. After the first round research, an intervention program was carried out – school principals were going through education about marketing, management and finance. After the intervention second round research was conducted to see if the intervention had any effect on school principals’ attitudes toward business knowledge.

School principals, business knowledge, education, market orientation

nije evidentirano