engleski

Marketing aspect of curricular approach to education for entrepreneurship in high education

Entrepreneurship is one of the key competencies of long-life education. In broader view of the definition it qualifies people to be entrepreneurial, creative and innovative in every day life while in the narrow view of the definition it educates them for establishment and successful management of business subjects. Upbringing and education for entrepreneurship should be considered and taken care off during the whole time of formal education, starting from preschool and throughout the high school education. That is the competence which leads towards success of national economies and developed societies. Learning for entrepreneurship is of vital importance in high education as logical continuation of gaining knowledge and skills for successful private life as well as for successful leadership within the business. The entrepreneurship should be implemented in school curriculums of all kind of high schools. Entrepreneurial knowledge and skills are needed by different groups and professions such as doctors, engineers, lawyers and many other business people. In order to promote those types of curriculums, to present them to public, to explain their importance and to increase their popularity as a way of gaining knowledge, we need to utilize marketing process and activities.

Competence ; creativity ; curriculum ; marketing ; high education ; entrepreneurship

Rad je prezentiran na 4. međunarodnoj konferenciji o učenju za poduzetništvo (ICEL), održanoj 13.10.2014.g. ; Zagreb. Hrvatska.