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Pregled bibliografske jedinice broj: 921836

Seaport positioning supported by the combination of some quantitative and qualitative approaches


(Interfaculty collaboration) Bauk, Sanja; Šekularac-Ivošević, Senka; Jolić, Natalija
Seaport positioning supported by the combination of some quantitative and qualitative approaches // Transport, 30 (2015), 4; 385-396 doi:10.3846/16484142.2013.815657 (međunarodna recenzija, članak, znanstveni)


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Naslov
Seaport positioning supported by the combination of some quantitative and qualitative approaches

Autori
Bauk, Sanja ; Šekularac-Ivošević, Senka ; Jolić, Natalija

Kolaboracija
Interfaculty collaboration

Izvornik
Transport (1648-4142) 30 (2015), 4; 385-396

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
seaport, marketing, positioning, PROMETHEE, AHP

Sažetak
The ports' management is facing the challenge of sustainable port development, considering several aspects: economic, technological, logistical, environmental, and community involvement. Although the numerous scientific concepts have been developed for explaining the trends of ports' involvement into the logistics chains, this research work presents an attempt to draw the attention to the marketing aspect of the port mission, being focused primarily on the customers' needs, whose preferences are the key factor in selecting specific port in competitive environment. Therefore, the Adriatic, Aegean, and Black Sea ports, sharing the unique marketing features and target market, have been analyzed with the aim to be mutually positioned. The considered ports have similar goals: to achieve the greater degree of competitiveness as well as to acquire the larger number of customers being attracted on the basis of superior port choice criteria. These circumstances have been explored through some distinctive quantitative and qualitative criteria by employing the appropriate, well known and structured quantitative PROMETHEE and AHP method. The obtained results are presented by perception maps, and described on the basis of gained quantitative indicators and the qualitative explanations given by the authors, primarily, in the marketing manner.

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport



POVEZANOST RADA


Ustanove:
Fakultet prometnih znanosti, Zagreb

Profili:

Avatar Url Natalija Kavran (autor)

Poveznice na cjeloviti tekst rada:

doi doi.org www.tandfonline.com

Citiraj ovu publikaciju:

(Interfaculty collaboration) Bauk, Sanja; Šekularac-Ivošević, Senka; Jolić, Natalija
Seaport positioning supported by the combination of some quantitative and qualitative approaches // Transport, 30 (2015), 4; 385-396 doi:10.3846/16484142.2013.815657 (međunarodna recenzija, članak, znanstveni)
(Interfaculty collaboration) (Interfaculty collaboration) Bauk, S., Šekularac-Ivošević, S. & Jolić, N. (2015) Seaport positioning supported by the combination of some quantitative and qualitative approaches. Transport, 30 (4), 385-396 doi:10.3846/16484142.2013.815657.
@article{article, author = {Bauk, Sanja and \v{S}ekularac-Ivo\v{s}evi\'{c}, Senka and Joli\'{c}, Natalija}, year = {2015}, pages = {385-396}, DOI = {10.3846/16484142.2013.815657}, keywords = {seaport, marketing, positioning, PROMETHEE, AHP}, journal = {Transport}, doi = {10.3846/16484142.2013.815657}, volume = {30}, number = {4}, issn = {1648-4142}, title = {Seaport positioning supported by the combination of some quantitative and qualitative approaches}, keyword = {seaport, marketing, positioning, PROMETHEE, AHP} }
@article{article, author = {Bauk, Sanja and \v{S}ekularac-Ivo\v{s}evi\'{c}, Senka and Joli\'{c}, Natalija}, year = {2015}, pages = {385-396}, DOI = {10.3846/16484142.2013.815657}, keywords = {seaport, marketing, positioning, PROMETHEE, AHP}, journal = {Transport}, doi = {10.3846/16484142.2013.815657}, volume = {30}, number = {4}, issn = {1648-4142}, title = {Seaport positioning supported by the combination of some quantitative and qualitative approaches}, keyword = {seaport, marketing, positioning, PROMETHEE, AHP} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Science Citation Index Expanded (SCI-EXP)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus


Uključenost u ostale bibliografske baze podataka::


  • Compendex (EI Village)
  • Paperchem
  • Transportation Research Information Services - TRIS
  • Aerospace & High Technology Database
  • Cambridge Scientific Abstracts
  • Civil Engineering Abstracts
  • CSA Technology Research Database
  • Earthquake Engineering A
  • EBSCO
  • ICONDA
  • IndexCopernicus
  • Mechanical & Transportation Engineering Abstracts
  • VINITI


Citati:





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